Germination of Seeds: Research on Salinity

Germination of Seeds: Research on Salinity 1.1. Rationale The purpose of this investigation is to develop a more advanced understanding of the germination of seeds. The investigation is worthwhile as it will explain such conditions needed for seeds to maximise germination to allow efficient plant development. This information could help the scientific community know when saline reaches dangerous levels for radish seeds. 1.2. Background Information The aim of this experiment is to find out how the salinity of water affects the optimum germination of seeds. A seed is a small embryonic plant enclosed in a covering called the seed coat, usually with some stored food (Seed, 2016). There are mainly two types of seeds: monocots and dicots. The cotyledon in monocots are just thin leaves that usually do not emerge above ground. Dicot cotyledons contain their seeds endosperm, so they are thicker and fuller, which they use to produce more food in photosynthetic metabolism (Burchill, 2017). In dicots, the primary root first grows upward to the surface and then dives again, while the primary root in monocots grows downward. For germination to occur, the seed requires an adequate environmental temperature, light exposure and a regular intake of water (Burchill, 2017). Germination starts when the seed starts to take up water by osmosis, which is the movement of water through a permeable membrane from higher water concentration to a lower water concentration (BBC Standard Grade Bitesize Biology Cells and diffusion : Revision, Page 4, 2014).   Ã‚   The micropyle, an opening in the testa, or seed coat, allows water to move into the seed causing it to swell and thus rupture the seed coat to allow the embryo plant to emerge (Gillam, 2014). Permeability of the testa is a major factor controlling the rate of water uptake. As seeds imbibe- absorb- water, they expand and enzymes and food supplies become hydrated. Hydrated enzymes become active and the seed increase its metabolic activities to produce energy for the growth process. In addition, the water causes turgor pressure to increase in the cells and they can enlarge. There are three stages to seed germination (Germination of Seeds: Stages Factors involved, 2017). The imbibition stage, where water absorption results in rupture of seed coat. The latent stage is where the imbibition of the seed coat results in the emergence of the radicle and the plumule; and is also where the cotyledons get unfolded (Process of Seed Germination | Tutorvista.com, 2017). Finally, the exponential growth stage is where the cotyledons are expanded which are the true leaves. Factors such as oxygen, light, temperature, humidity and soil chemistry can all affect the germination of seeds (M. Krempels, 2017). The factor that will be studied, will be water salinity. Therefore, the independent variable in this investigation will be the salinity concentration (%) as the growth will be recorded based on different concentration, and the dependent variable will be the amount of germination (cm). 1.3. Hypothesis If the concentration of salinity in water (%) is increased, then the less likely/ more time it will take for the seed to germinate. 2.0. Procedure/ Method 4 radish seeds were each placed into a cotton ball which were in 12 petri dishes. On the first day, 15 mL of distilled water was measured and poured in 3 petri dishes, while 1%, 5% and 10% sodium chloride solution was measured and poured each into the remaining petri dishes. However, on the other 4 days, 5 mL of each solution was measured and emptied into the corresponding petri dishes. A photo was taken each day for 5 days and observations were recorded. 3.1. Presentation of Data Percentage of Radish Seeds that Germinated with Varying Solute Percentages Radish seeds that germinated (%) Concentration of NaCl (%) Day 0 Day 1 Day 2 Day 3 Day 4 0 0 50 66.67 66.67 66.67 1 0 8.33 16.67 16.67 25 5 0 0 0 0 0 10 0 0 0 0 0 3.2. Interpretation of Data In graph 1, the pattern of the 0% NaCl trend line shows an increase in the percentage of seeds germinating in the first two days, but then slowed down and levelled off until day 4. Similarly, the trendline of 1% NaCl saw an increase in the percentage of seeds germinating until day 2 where it levelled off, however after day 3 a steady increase in the amount of seeds germinating can be seen. In graph 2, the maximum amount of seeds that germinated, 66.67%, is at the optimum salinity for germination to occur in seeds, 0%. As the salinity increased from this optimum concentration, the percentage of seeds that germinated decreases. This can be seen at 1% NaCl because the percentage of seeds that germinated was 25%, and when the concentration was 5% and 10% as the amount of germinated seeds was only 0%. The seeds germinated the most when the salinity of the water was 0% because the average rate of germination in the first two days was 33.34%/day and the maximum percentage that germinated was 66.67%. As compared to: 1% NaCl, where the average rate of germination was 8.34%/day and the maximum amount of seeds that germinated was just 25%; and 5%/ 10% NaCl, where no germination took place. In conclusion, both graphs show that around 0% is the optimum concentration for radish seeds to germinate. In addition, any changes above this concentration decrease the rate of germination. 4.1. Explanation of Results If the concentration of salinity in water (%) is increased, then the less likely/ more time it will take for the seed to germinate. It was predicted that the optimum percentage of NaCl would be 0% and there would be a steady decrease as the salinity increased. When the salinity of the water increases from 0%, the rate of germination decreased which is shown in the results as at 0% NaCl 66.67% of seeds had germinated after 4 days, at 1% NaCl 25% of seeds had germinated, and at 5% and 10% NaCl, 0% of seeds germinated. Optimal germination for most seeds has been reported in non-saline conditions (AoB Plants, 2014). The rate of imbibition decreases with increasing the concentration of a solution in the medium (Monga, 2014). Imbibition is important in seed germination as it involves the uptake of water by the dry seed, initially by osmosis. The water hydrates and activates special proteins, called enzymes, that increase its metabolic activities producing energy that begin the process of seed growth such as starch conversion into sugar (Robb, 2017). In addition, the water causes turgor pressure to increase in the cells so they can enlarge and move the radicle root down and the cotyledons up (Khon, 2017). Turgor pressure is the force of water pushing the plasma membrane against the cell wall of a plant cell (eHowEducation, 2014). Although Imbibition uses aspects from the process of osmosis, imbibition and osmosis are not the same. The uptake of absorption of water by the solid substance without forming solution is called imbibition. Whereas, the movement of water molecules through a semipermeable m embrane from the region of higher water concentration to the region of lesser water concentration is called osmosis (Deena T Kochunni, 2017). In the data, as the concentration increased from 0%, the rate of reaction decreased. The order of concentrations at which the rate of germination will increase from slowest to fastest is 10% NaCl, 5% NaCl, 1% NaCl and 0% NaCl. Therefore, the predicted outcome that the optimum salinity would be 0% was correct as this is what the experiment indicates, which was 0%. This is because seeds need a lower concentration of salinity in their environment, i.e. the soil, so that more water can flow into seed to get imbibed. A University of California study undertaken by Stephan Grattan, plant-water relations specialist, determined that radishes do not tolerate much salt in irrigation water (Grattan, 2002). As radish seeds are sensitive to root disturbances, the salinity of the water affected the rate of germination (How to Grow Radishes 101 gardenswag, 2011). This would suggest why 25% of seeds germinated after five days in an environment containing 1% NaCl, but 0% of seeds germinating in 5% Na Cl and 10% NaCl. When a seeds environment is of the optimal concentration of NaCl, the rate of germination is at its highest and so takes a shorter amount of time. Therefore, at this optimum, the concentration gradient of water is highest which means that maximum imbibition takes place, causing the cells to swell and activate the enzymes which help break down the seed coating. This can be seen at point B on graph 2 where the radish seeds are at the optimum concentration of 0% NaCl and a maximum of 66.67% of seeds germinated. Concentrations above the optimum affect the osmotic process in seeds. Seed imbibition rate and germination percentage decrease as the surrounding water concentration decreases. This is because, increasing the salinity decreases the concentration of water in the external environment of the seed, making the water in the seed cells travel out into the external environment, plasmolysing the cells. When a plant cell becomes plasmolysed, the internal cellular membrane shrivels up as the volume of water in the cytoplasm decreases, which means that there is less turgor pressure (The Effects of Osmosis, 2017). Therefore, it wont germinate. This is also apparent at point B on graph 2, as there is a decrease in the percentage of germinating seeds at salinity percentages above 0%. At 0% NaCl, it is evident that the most seeds, 66.67%, had germinated by the end of day 4. This was where the concentration of water outside the seed was at its highest resulting in the most amount of water travelling into the seed at a time. In other words, the seed was in a hypotonic environment. Thus, the seeds could germinate quicker as more enzymes could become active and carry out the processes important to break the walls of the seeds. This is evident in Graph 1, as at 0% NaCl 50% of the seeds had started to germinate, which is the highest of any salinity percentage on day one. The maximum percentage of seeds germinating was 66.67%. Germination could also be seen at 1% NaCl, with 25% of the seeds germinating by the end of day four. This occurred as the water concentration on the outside was the same as the water concentration on the inside of the seed cells. Therefore, the seed was in an isotonic solution. Due to this, water was still able to come into the seed cells, however, there was less turgor pressure as the seeds cells were flaccid. Germination was still able to occur as some enzymes could become stimulated to aid in breaking the seed coating. This is apparent on graph 1 as on day 3 16.67% of the seeds had germinated, but at the end of day 4, 25% of the radish seeds germinated, suggesting that germination was still taking place in the other 75% of seeds. However, no obvious germination could be seen in 5% NaCl or 10% NaCl, even after the fourth day. The reason for this, is that the percentage of salinity was too much in the external environment, which means that the concentration of water in the external environment was lower than the water concentration inside the seeds cells- in a hypertonic environment. Consequently, more water was going out of the seeds cells than water was coming out, therefore the cells plasmolysed. The lack of water inside the cells could not activate enough enzymes to continue the process of germination. This is clear on graph 1 as 0% of seeds germinated throughout the 4 days. Per the results, it can be verified that as the salinity increased from 0%, the imbibition of the seed decreased causing the rate of germination to decrease. This increase in salinity caused the concentration of water outside the seed to increase, causing a hypertonic solution, which consequently made more water travel out of the cells than into, causing the cells to plasmolyse. Thus, decreasing the rate of germination. 4.2. Evaluation of Experiment To ensure that an experiment is a fair test, only one factor can be changed at a time while keeping all other conditions the same (Doing a Fair Test: Variables for Beginners, 2016). This experiment had several control variables that had to be kept constant, variables such as: the temperature of room; the type of seed; the amount of solution used; time of day watered; vessel that carries the seed; how seeds are placed; amount of seeds placed in each petri-dish; and the light reaching plants. The external environment was kept constant as the experiment was conducted indoors with the air conditioner set to 22 °C and the seeds were placed in the same place on a window sill. Also, the type of seed was kept the same as radish seeds were used. In addition, vessel that carried the seeds, amount of seeds in each petri dish and how seeds were placed were all kept constant as four seeds were placed in four cotton balls in each petri dish. However, the amount of solution was not kept constant each day, as 15mL was used to water the seeds on day 1, but on the second and third days 5mL was used, and no watering took place on days 4 and 5. To improve this, the original 15mL of water should be used to water the seeds every day. Even though the environment was kept constant, to maximise seed germination, the investigation needed to take place inside of a greenhouse. In addition, the time of day was not kept constant, to ensure that the watering was at the same time every day, the radishes needed to be watered at around 5 oclock every morning so that the seeds could maximise sunlight throughout the rest of the day. Validity encompasses the entire experimental concept and establishes whether the results obtained meet all of the requirements of the scientific research method (Shuttleworth, 2008). Possible errors in the results include: human error in reading measurements; not watering the seeds evenly; human error in remembering to water the seeds; and not using the same amount of cotton wool. The main reasons for this was the lack of time during a school day. In addition, there was no real way to measure out each cotton wool ball. Therefore, the results are valid for this experiment, but are not reliable to use for further research into radish seeds. The aim of this experiment was to find out how the salinity of water affects the optimum germination in radish seeds. The predicted outcome that the optimum temperature would be 0% was correct as this is what the experiment indicates. Per the results, it can be verified that as the concentration of salinity increased from 0%, the water moving into the seed decreased causing the rate of germination to also decrease eventually causing 0% of seeds to germinate in 4 days, at which the water moving into the seed was less than the amount of water moving out of the seed. Any increase in salinity concentration decreased the number of enzymes being activated to start breaking the seed coating due to the lack of water inside the seeds cells, causing the seeds to not germinate by the end of day 4. Theory Sources AoB Plants. (2014) (6th ed.). BBC Standard Grade Bitesize Biology Cells and diffusion : Revision, Page 4. (2014). Bbc.co.uk. Retrieved 6 February 2017, from http://www.bbc.co.uk/bitesize/standard/biology/investigating_cells/cells_and_diffusion/revision/4/ Burchill, S. (2017). The Open Door Web Site : Energy and Activity : How Plants Survive Winter : Seeds and the Conditions Needed for Seed germination. Saburchill.com. Retrieved 28 January 2017, from http://www.saburchill.com/ans02/chapters/chap036.html Deena T Kochunni, J. (2017). Difference between Osmosis and Imbibition.Majordifferences.com. Retrieved 25 February 2017, from http://www.majordifferences.com/2013/12/difference-between-osmosis-and.html#.WLGCpPk2vIU eHowEducation,. (2014). What Is Turgor Pressure in Biology? : Biology DNA. Retrieved from https://www.youtube.com/watch?v=ckKRfhD5sE0 Doing a Fair Test: Variables for Beginners. (2016). Science Buddies. Retrieved 13 May 2016, from http://www.sciencebuddies.org/science-fair-projects/project_experiment_fair_test.shtml Germination of Seeds: Stages Factors involved. (2017). Education Science Tips. Retrieved 6 February 2017, from http://www.rajaha.com/germination-seeds/ Gillam, P. (2014). osmosis | PMG Biology. Pmgbiology.com. Retrieved 6 February 2017, from https://pmgbiology.com/tag/osmosis/ M. Krempels, D. (2017). GR 1 Laboratory: Environment and Development: The Effects of Environment on Seed Germination. Laboratory Exercise, Miami. Grattan, S. (2002). Irrigation Water Salinity and Crop Production (1st ed.). Oakland: ANR Publication. Retrieved from http://anrcatalog.ucanr.edu/pdf/8066.pdf How to Grow Radishes 101 gardenswag. (2011). Gardenswag.com. Retrieved 27 January 2017, from http://www.gardenswag.com/2011/12/how-to-grow-radishes-101/ Khon, C. (2017). Seed Germination [10]. Retrieved from http://www.shsu.edu/academics/agricultural-sciences-and-engineering-technology/ Monga, S. (2014) Imbibition [4]. Retrieved from https://www.slideshare.net/sheelumonga/imbibition-is-the-phenomenon-of-adsorption-of-water Process of Seed Germination | Tutorvista.com. (2017). Tutorvista.com. Retrieved 6 February 2017, from http://www.tutorvista.com/content/biology/biology-iv/plant-growth-movements/seed-germination-process.php Robb, A. (2017). What is Seed Germination? Definition, Process, Steps Factors Video Lesson Transcript | Study.com. Study.com. Retrieved 24 February 2017, from http://study.com/academy/lesson/what-is-seed-germination-definition-process-steps-factors.htmlp Seed. (2016). ScienceDaily. Retrieved 19 February 2017, from https://www.sciencedaily.com/terms/seed.htm Shuttleworth, M. (2008). Validity and Reliability How to Know if the Research is Correct?.Explorable.com. Retrieved 13 May 2016, from https://explorable.com/validity-and-reliability The Effects of Osmosis. (2017). Etomica.org. Retrieved 6 February 2017, from http://www.etomica.org/app/modules/sites/Osmosis_old/Background1.html Diagram Sources Biology 1903,. (2017). Eudicot germination.. Retrieved from http://bio1903.nicerweb.com/Locked/media/ch38/38_10SeedGermination-dicot.jpg EdExcel,. (2014). There is an opening in the testa called the micropyle that allows water to move into the seed causing it to swell and thus rupture the seed coat to allow the embryo plant to emerge.. Retrieved from https://pmgbiology.files.wordpress.com/2014/06/image024.gif imgarcade.com,. (2017). osmosis 1. Retrieved from https://image.slidesharecdn.com/osmosisamazingss-111004150133-phpapp01/95/osmosis-1-8-728.jpg Pearson Education Inc.,. (2017). Isotonic, Hypotonic, and Hypertonic Solutions. Retrieved from http://www.phschool.com/science/biology_place/biocoach/biomembrane1/images/Tonic2.gif University of Agricultural Sciences and Natural Resources Gorgan,. (2012). Effect of NaCl concentration on germination of Velvetleaf (A) and Bamyardgrass (B). Retrieved from http://www.scielo.br/img/revistas/pd/v28n3/02f03.gif

Alliance Boots Marketing Essay

Task 1 (L.O.1.1) What is the Marketing Process? There are many different definitions of the Marketing Process, here are just two of them. i) â€Å"Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.† (Kotler and Armstrong 2010) This basic definition of marketing explains how societies and organisation interact, where an organisation fulfils the wants or needs of individuals. In return, the organisation hopes to make a profit. ii) â€Å"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals† (Marketing Principles, BPP Learning Media,2010 pg.6) This definition looks at marketing more from the view of an organisation. It takes into account a lot more factors, such as the marketing mix, and looks at marketing as something that has to be done in order to achieve their goal, ie. Profits. The marketing mix is essential for an organisation to establish both its target market and unique selling point, it uses the 4 P’s to help find these. The four P’s are the idea of modern marketing theorists and they cover the ways that an organisation can influence consumers to buy their particular brand. The Four P’s are Product, Price, Place, and Promotion. Product: A product is anything that can be offered to the marketplace for consumption that will satisfy a need or want. It is not just something physical (tangible), it can also be a service provided e.g. cleaners, psychics etc., where, once the transaction is finished the consumer does not have anything to show for the money spent. These are non-tangible goods. The packaging of a product is important, not only as protection, but for communication (how to use a product), to remind consumers of the brand, and also to express company brand values (fair trade, supporting charities etc.). (appendix 1.1.1) Price â€Å"Costs will dictate the minimum price that can be charged in order to make a profit† (Marketing Principles, BPP Learning Media Pg.19)  Except for Loss Leaders, the purpose of a product is to make a profit for an organisation. The product must be bringing in more money than it’s costing to make or it’s not a viable source of income. This involves balancing a range of factors. Some examples are: 1. The price of competitors: If a product costs too much when compared to a similar product, the company could price itself out of the market. 2. What the target market is willing to pay: â€Å"The amount your target market is prepared to pay for your product depends on its features and the target market’s budget.† (http://www.learnmarketing.net/marketingmix.htm). 3. Consumers Perception: Some consumers will equate the price of goods with quality. What matters for a product in relation to pricing is the average price paid. Eg. Fashion & technology starts off with high prices, while FMCG’s start low Place   Traditionally in the 4P’s, place refers to distribution. It is concerned with where the product is bought and consumed, and getting the product in the right place at the right time (S. Hilliard, notes). Distribution also concerns itself with where a product is made, how it is stored and how many people are involved with a product before it reaches the shelves. The more people involved, the more expensive the product. If the producer of a product sells directly to the public, they must be easily accessible. There are three main distribution strategies available: 1. Intensive Distribution: This can be used for impulse or low-priced goods e.g. Coca-Cola. 2. Selective Distribution: This is used when a product is sold in a few places. Products still gets to wide geographical markets, but at the same time, feels like there’s some exclusivity to it. Eg. John Rocha at Debenhams. 3. Exclusive Distribution: Is when a product  is given to a sole distributor. The product is usually high-priced. Eg. Ferrari dealers or boutique clothes. Promotion Promotion is the means by which information about a product is communicated. It is done through advertising and Public Relations, where the company pays for, and so has control over information given to the consumer (Tesco’s Computers for schools programme). Publicity is uncontrolled and so can have a bad, as well as a good impact on a company (BP’s Gulf of Mexico’s oil spill). It is vital for businesses to have good reputations since the internet is so easily accessible to the public nowadays, and news is not so easily forgotten. Promotion also involves the selling efforts of staff involved with a product. If a consumer is happy with service they would be more likely to come back to the same store but may not talk about it to other potential clients, on the other hand, if a consumer has a bad experience in a place they are far more likely to tell other people about it. You can find examples of this all over social media sites. Promotional offers are also helpful in stimulating a demand for goods, especially impulse bought goods. Eg. Boots pharmacy’s â€Å"Three for the price of two†. Task 2 (L.O.1.2) Alliance Boots Marketing Approach: Charles Revlon said â€Å"In the factory we make cosmetics, in the store we sell hope†. This can also be said of the company this assignment will be looking at. Alliance Boots marketing approach is both market and consumer based. They have necessary goods like prescription medicines & opticians, but they also have their health and beauty ranges in-store, they are also a major pharmaceutical wholesaler and distributor, in doing this they have become a world leader in their field. Their revenue at year ended 31March 2012 is  £23 billion, up 18.4% on 2011. Their trade profit was almost  £1.03 billion, up 12.4% on the previous year and 88% over the last five. The cause for this is that they been increasing their direct ownership in emerging global markets, they have also been increasing joint ventures with companies such as Farmexpert & Guangzhou Pharmaceuticals Corporation in China (Alliance Boots Annual Report 2012 Pg.7). They have brought their products such as No.7 and Boots Laboratories into countries where they do  not have a retail presence through selling to independent pharmacies and online. In their stores, the organisation is very concerned with customer care. They have training programmes for their staff when launching a new product so staff can be informed in case of questions from the public. At the moment they are refitting stores and opticians so as to make them more accessible to consumers. Boots are continuing to develop their website, and also their BootsWebMD.com page, a health. The Boots brand is the most recognisable pharmacy-based health and beauty brand in Europe and their No.7, Soltan and Botanic ranges are synonymous with good quality and good value (Appendix 1.2.2). This and other promotions like their â€Å"Only at Boots† offers are what they use to keep themselves ahead of competitors. They seek to give consumers the best possible value by reducing prices where possible and also increasing their â€Å"Advantage Card†, and in doing so promote brand loyalty, which leads to extra sales. The organisation has gone into multiple charities to continue with improving the brands name and keeping itself in the public’s mind. They understand that the â€Å"link between good Corporate Social Responsibility and good business is vital† (Boots Annual Report 2012 Pg44). In this, they encourage their people to volunteer in charities that benefit local communities, and have developed a good reputation by doing so. They have volunteers that travel to the developing world to help promote eye-care in collaboration with Vision Aid Overseas. (Appendix 1.2.1) In the U.K. especially, Boots have a very selective strategy when looking at where to put their stores so as to maximise their profits. They place their flagship stores in the heart of major towns or cities for all the consumer’s needs, their local pharmacies are healthcare focused for communities, high street stores are geared towards health and beauty, and finally their stores in airports for travellers’ last minute needs. Task 3 (L.O. 2.1) SWOT Analysis of Alliance Boots Strengths * They are world leaders in a market that has potential for long term growth and so are at the forefront of technology * 69% of a survey asked why they shopped at Boots said it was because of the range of products in  their store(*table down the bottom*). They have a wider selection than competitors in their market. * With training programmes for Boots staff, especially for their own brand products, consumers can be more informed about any questions or worries they may have without necessarily having to go to a doctor. * Their brands are well trusted by consumers so they have a loyal group of consumers. * Through BCM, their Contract Manufacturing business, they manufacture special prescription medicines for individuals. * Boots have an excellent reputation when it comes to delivery of prescription medicines for patients’ needs Weaknesses * As a major organisation in their field, any negative publicity could cause major damage to the brand’s name. In 2011 Alliance Boots offered members of its final salary scheme the chance to take part in a so-called â€Å"pensions increase exchange†. This would see members handed a one-off increase to the value of their pensions in place of annual inflation-linked rises. This may lead to problems for them in the future if pensioners do not get enough money to see them all the way through old age which, in turn, could see consumers look at Boots in a bad light. (http://www.telegraph.co.uk/finance/personalfinance/pensions/8820994/Alliance-Boots-could-be-open-to-pension-mis-selling-claims.html) * During a recession, people are more willing to buy generic brands, in doing this, the organisation may lose out on selling their own brand products and so lose out on profits. Opportunities * Boots are continuously evaluating franchise opportunities in selective countries with large populations, and growing healthcare expenditure that they have not yet penetrated. * They have attempted to tackle the weakness mentioned above by releasing their own generic brand of pharmaceuticals, â€Å"Almus†, which has been released in six countries, after the recent launch in Germany. * In certain health and beauty stores (mainly stores inside shopping centres), the group have just started to sell sandwiches and drinks to give consumers a place to grab a quick lunch. When it comes to profit, to paraphrase another company’s slogan â€Å"Every Little Helps† . Threats * Boots had an excellent market position; it was in this position that the company had to deal with changes in the external business environment. There were supermarket chains like TESCO that entered the personal care market with big plans and stores that covered every product line that the customer would deal with. Naturally, supermarket chains threatened the niche that Boots was ruling and these large retailers had much more to offer than just drugs, drawing in crowds from all parts with a comprehensive product package under one roof. * Other more direct competition, like Superdrug have been a threat to Boots recently. They have launched their own brand of cosmetics which has meant that Boots, in response have had to lower their prices. Pest Analysis of Alliance Boots Political With governments increasing the number of medicines available for purchase for minor illnesses, Boots have been able to sell a lot more over the counter products to consumers without them having to go to the doctor for prescriptions. The American company Walgreens have bought a stake in the organisation. â€Å"The U.S. government is becoming the largest payer of prescription drugs could be a larger long-term challenge for pharmacy reimbursement.† (http://eupolitics.einnews.com/article_frame/120352863) There is a view that this has been done as a way for Walgreens to hedge their bets, in case it becomes problematic getting reimbursed from a government trillions of dollars in debt. Economics With the worldwide recession at the moment, a lot of companies are finding it hard to run a business profitably. Alliance Boots seem to have made their industry recession-proof. Consumers may go without holidays or nights out, but it seems the population still can’t do without their health and beauty products. Although, consumers do seem more brand aware and are more receptive to lower priced or generic brands. Sociocultural Factors A person’s social environment includes their living and working conditions, income level, educational background and the communities they are part of. The organisation seems to understand this and in developing worlds where they have a market presence they support multiple charities, Doctors without  Borders in Africa and South America. â€Å"As an organisation focused on pharmacy-led health and beauty, promoting and supporting a range of initiatives that improve the health and wellbeing of the communities in which we serve is a natural extension of our business activities.† (http://media.allianceboots.com/app_media/alliancebootscsr/home/pdfs/AllianceBootsCorporateSocialResponsibilityReport.pdf). Closer to home, they understand how the government are trying to promote a more healthy lifestyle (although not doing a whole lot to encourage it, reduce taxes on health products/ fruit)* and are trying to capitalise on the idea. Technology Through Boots â€Å"Centre of Innovation†, the organisation tries to get new entrepreneurs to get in contact with them. If a product is good enough Boots may help fund it with a view to the product going into their stores. In the U.K., they are trying to lower their carbon footprint by fitting new stores, and refitting existing stores with sky lights, sun pipes and solar panels. These stores have seen their carbon emissions reduced by a third. Task 4 (L.O.2.2 & 2.4) Buyer behaviour is the study of the why, when, what, where and how consumers buy a certain product. To steal a line from the real estate industry, the three most important things in marketing are segmentation, segmentation and†¦ segmentation. Research places groups into different segments and allows an organisation to know the geographic, demographic, and psychographic variables (target market) to aim their products at. The two products this assignment will be looking at are 1) â€Å"Boots Winter vaccine† and 2) â€Å"FCUK men’s deodorant†. (Appendix 2.2.1, 2.2.2 & 2.2.3) The stages of buyer behaviour are: * Need recognition * Information search * Evaluation of alternatives * Purchase decision * Post purchase evaluation (Marketing Principles BPP Learning Media Pg. 132) Need recognition: 1) A person vulnerable to influenza and wants to protect against it. 2)  Consumer needs a new can of deodorant. Information search 1) Internet search, Emails ( If the consumer has an Advantage Card) 2) Ask friends, TV adverts, flyers from the last time shopper was in the store Evaluation of alternatives: 1) Talk to a GP. Are the GP’s services more hygienic? 2) Is the price okay for the product compared to the other products like Lynx, Nivea etc, does it smell better than the other products? Purchase decision: 1) Confirm that factors important to the consumer are met. 2) Price is right, product smells good. Post purchase evaluation: 1) Did the vaccine work? Were the standards of the consumer met? 2) Does the spray do what it was bought for? Segmentation: Geographic: As seen in task 2, Boots have strategically placed stores to maximise their consumer base and profits. (Flagship stores corner shops, airports etc.). Demographic: Appendix 2.2.4 1) Winter Flu Vaccine: * With winter starting soon Boots are beginning to promote their Winter Flu vaccination service. This will be aimed at a wide demographic. * This vaccination is strongly recommended for: * persons aged 65 and over †¢ Those with a long-term medical condition such as diabetes, heart or lung disease †¢ People whose immune system is impaired due to disease or treatment †¢ Persons with a Body Mass Index (BMI) over 40 †¢ Pregnant women (can be given at any stage of pregnancy) †¢ Residents of nursing homes and other long stay institutions †¢ Healthcare workers †¢ Carers †¢ People with regular close contact with poultry, water fowl or pigs. (http://www.boots.ie/winter-flu-vaccination-service.aspx) 2) FCUK men’s deodorant: Boots target market for this and all other â€Å"designer† body-sprays are males aged from 16 to 35. These are consumers (usually) with plenty of discretionary income and who may feel more under pressure to look their best. They don’t always worry about money when it comes to this. Psychographic: 1) Winter Flu vaccine Boots aim this product at people who are security and status seeking. If this is to work for them they cannot afford to be lackadaisical when it comes to hygiene. They can instil confidence in their consumers simply because they are such a well-known brand, and if they had any negative press it would surely be widely reported on. 2) FCUK men’s deodorant: This product is a more expensive option than a lot of the competitive products Boots have for sale. It’s also a bit more expensive than if consumers were to go into a supermarket and buy the same product. As FCUK is a well-known brand, consumers who are status seeking could be looked at as a potential target-market base, but consumers who have the â€Å"Hedonistic† approach to life would be more appropriate. Task 5 L.O. (2.3& 2.5) Boots target-market ranges from the pharmacies they supply as part of their wholesaling and distribution right through to what they hope will be their loyal consumer. Through wholesaling, they must ensure their products are the best quality for the best price when compared to rivals like Superdrug. If they were to be found to lack the quality of their rivals it could have a lasting damaging effect on the organisation. (Boots estimate the goodwill of their name in their joint ventures to be worth  £4.7billion). As a pharmacy store Boots are aimed at consumers who are security and status seeking. Recently their â€Å"First Leaf† advertisement for the autumn/ winter begun on television and was aimed at mothers who want to avoid illnesses in their family throughout the winter with vitamins and throat sprays, and at the  same time promotes luxury items like bubble-bath and autumn coloured hair-dyes. The â€Å"advantage card† is a major factor in how Boots target their market. They have been able to understand their target market so well that they send separate offers to individuals based on their spending habits, which encourages consumers back to the store and can only be an advantage on their behalf. The card has also gotten excellent reviews from consumers on websites like reviewcentre.com. Boots are in a very strong position for the challenges that may face them in the next few years. Although with the â€Å"green movement† becoming a more prolific part of lifestyle segments, they could promote their CSR, which does a lot of charity works in developing countries they have employees in. They do not test on animals, or have testing carried out on their behalf. With governments looking to provide more cost-effective ways of managing healthcare, Boots could possibly expand in communities through weight- management programmes, health check-ups and smoking cessation advice. But if they don’t do this I still think they’ll be fine.

Educational Leaders And Public Policymakers - 4023 Words

Research conducted from economist to neuroscientist, educational leaders and public policymakers have confirmed that early education matters. Studies like the High Scope/Perry, Abecedarian and Chicago Child- Parent Centers indicate that children who attended preschool were comparatively ahead in early reading and math skills (Barnett M. N., 2013). Similar studies have also revealed that depending upon various factors; such as preschool quality, social class and race, educational boost can continue through K-12 and well into adulthood. Various studies have shown that high-quality preschool saves schools and states money, and provide long-term benefits to children and communities (Magnuson, 2013; Heckman, 2010; Mead, 2012). A study conducted in 1995, by Betty Hart and Todd R. Riley, called the Million Word Gap, declared that by age 3 affluent children will have been exposed to 30 million more words than low income children. 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Financial crisis effect on global FDI flows - Free Essay Example

Sample details Pages: 4 Words: 1180 Downloads: 4 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? The global crisis that started in mid-2007 brought an abrupt stop to the sustained rise in international financial integration over the previous decade (figure 1). Global capital flows had steadily increased from less than 7 percent of world GDP in 1998 to over 20 percent in 2007, led in particular by a dramatic expansion of flows to and from advanced economies. These flows simply evaporated during the crisis, turning sharply negative in late 2008 on heavy selling of foreign assets worldwide. Understanding international capital flows is highly relevant for policymakers. Economic theory Don’t waste time! Our writers will create an original "Financial crisis effect on global FDI flows" essay for you Create order argues that international capital mobility allows for savings to be funneled towards the countries with more productive investment opportunities and for a better sharing of macroeconomic risk between countries subject to different shocks. Hence, the analysis of this financial issue will help to study the factors that have lead to a decrease in global FDI flow and consequently report to stakeholders such as the government and other economic policy makers who will thereby devise strategies to counter any forthcoming similar issues and hence, stimulate foreign direct investment globally. INTRODUCTION In 2007, the financial crisis, which started in the United States subprime market, developed into the most brutal financial crisis since the Great Depression. Only an unprecedented fiscal and fiscal stimulus in the developed economies prevented an even more severe global recession, but the price tag for the economic downturn still remains a record-breaking high. Even the overwhelming estimated costs devalued the true worth of the crisis, as they do not take into consideration productivity losses; moreover, they ignored the unconstructive effects of the crisis on individual and societal development, and it will now take years to recuperate from the setback towards the achievement of the millennium development goals. While some developed markets and a number of large emerging economies are now showing some signs of upturn, the outcome of the crisis on emerging countries has not yet fully unfolded. It is probable that the pessimistic economic and social consequences of the economic downturn, for instance on employment, will be felt in due time particularly, given that a double-dip recession in the developed markets cannot be ruled out. The crisis affected developing economies mainly via the trade channel, increase in commodities prices, and financial linkages. Some emerging market economies which entered the crisis with strong fiscal positions or with large war chests of foreign exchange reserves were able to implement counter-cyclical macroeconomic policies. However, most low-income countries were in a much weaker position and were not able to respond to the crisis with adequate policy actions. As a consequence, the severity of the external shocks directly passed through to their economies. PROBLEM STATEMENT FDI is considered to be the most attractive of capital flow for emerging economies as it is expected to bring latest technology and enhance production capabilities of the economy. During 2003-2007, FDI flows followed an upward trend, fuelled by steady world economic growth, ongoing liberalization in investment regimes and the implementation of large-scale internationalization strategies by a growing number of transnational corporations (TNCs). This led to an unprecedented level in FDI flows in 2007, with flows reaching a historic record of $1.8 trillion. The financial instability triggered by the United States sub-prime crisis which began in summer 2007 has led to a progressive deterioration of the investment situation. Various indicators during the first half of 2008 already suggested a decline in world growth prospects as well as in investors confidence. This deteriorating climate began to leave its first negative marks in investment programmes, including FDI, in early 2008. Accord ing to UNCTADs 2008-2010 World Investment Prospects Survey conducted April-June 2008, 40 per cent of the respondent companies at that time had financial instability or had a negative or very negative impact on their investment expenditures and programmes. The global economic slowdown is projected to continue and recession is still gripping a number of major economies, tighter credit conditions and falling corporate profits, many companies have announced plans to curtail production, lay off workers and cut capital expenditure, all of which has implications for FDI. Aims and Objectives The main aim of this research is to study the effect of the recent financial crisis on the global FDI flows. In order to ease the analysis, there are several objectives that need to be taken into consideration. -Analyze the factors that have lead to the financial crisis. -Study its effect on global FDI flows. -Identify the fiscal policies of international institutions to counter the crisis and stimulate global FDI flow. -Measure the effectiveness of the policies implemented. Methodology The research will consist of both qualitative and quantitative data collection method. Firstly, a a literature study will be undertaken to evaluate past research and hence, address criticism to the theory proposed. In describing the chronology of the impact of the financial crisis on global FDI flows, the proposed study will review and include, where applicable, primary data related to the global FDI flows. A documentary analysis will be carried out from publications of international institutions which reports the Balance of Payments statistics on FDI and economic growths of most countries. The IMF publication International Financial Statistics is an important source of information. UNCTAD and OECD publications are alternative sources but the IMF data gives a more broad analysis by accessibility of data for a larger set of countries. The secondary data collection method will also cover journalistic coverage and other publications. Hence, a regression analysis may be utilized to identify the relationship between different variables. As far as primary data collection method is concerned, interviews with financial analysts may be tape-recorded. Moreover, a questionnaire may be designed to gather information from top management of firms in the financial sector. Benefits of the research The purpose of this research is to investigate the current trends in the cross-border Foreign Direct Investment flows and to identify gaps in current economic policies and to ultimately help countries to devise public policies in the restoration of constructive environment for a quick recovery in FDI flows. Thus, structural fiscal reforms should seek at ensuring more stability in the global monetary system, improved commitment to an open environment for inward and outward FDI and the implementation of policies aimed at promoting investment and innovation are key issues in this respect. Thus, this research will help stakeholders, especially economic policymakers, to deal effectively with crisis and its economic aftermath. Hence, it is important for them to resist the enticement of quick fix solutions or protectionism, and to maintain a favorable business and investment environment overall. The printing and stationary costs consist of printouts for the working papers pertaining to literature review, research proposal and for the overall project. The internet fees are forecasted/ partly incurred while searching for information online. It is based on the local cyber caf rate. The transport costs include bus tickets for groupworks and the forecasted amount to be incurred in carrying the survey is inclusive. The tape-recorder is an important element since interviews will be carried out with stakeholders. The Questionnaire costs include costs for the printing and distributing questionnaires to the targeted population.